We see big potential in life’s little moments. Brushing teeth. Washing hair. Showering. Shaving. Caring for the baby. Cleaning the house. Doing the dishes, and the laundry. We make the products that help make these moments a little easier.
Taken together, our Purpose, Values, and Principles are the foundation for P&G's unique culture. For over 180 years, these ideas have gone way beyond our products and services. Together, we're sparking creativity. Making an impact. Surpassing challenges. And creating ideas that touch and improve lives.
We believe innovation starts with the consumer. We gain insights into their everyday lives so we can combine “what’s needed” with “what’s possible.” Our goal is to offer them product options at all pricing tiers to drive preference for our brands and provide meaningful value.
We aspire to build a better world for all of us — inside and outside of P&G — free from gender bias and with an equal voice and equal representation for women and men. A world where everyone sees equal.
This focus makes sense for P&G, as many of our products are made uniquely for women and girls. We have deep insights into their lives, their challenges and their aspirations. We believe that when we make gender bias visible and bring awareness to it, we have the power to motivate change.”
Now in its 13th year, the P&G Children’s Safe Drinking Water (CSDW) Program continues to make a meaningful difference by providing clean water to communities in rural areas and during emergency situations. When families are forced to drink water from contaminated sources, the impact to daily life is significant. Health suffers, children miss school, and families struggle to earn stable incomes.
Working with more than 150 global partners, we are contributing to the worldwide effort to achieve UN Sustainable Development Goal #6 — clean water and sanitation for all. We have delivered more than 12 billion liters of clean water and are on our way to our goal of 15 billion by 2020.